Persuasive Advertising - 889 Words

As stated in this statement marketing is often understood to make people buy things that they don’t need, want and can’t afford. Marketing does take a big part in why people buy things, but the one thing that it doesn’t do is force people to buy a product. In fact, it is illegal for salespeople to mislead people into buying a product or service. I am going to focus on the advertising in marketing as the amount a product is advertised in the media is going to drive and individual to make a purchase. What one person needs, another person doesn’t, but if a person needs a certain product they are going to buy it whatever the cost or how much it is advertised. It is unfair to say marketing is all to blame, the individual’s personality and†¦show more content†¦On the other hand sales promotions can save consumer a lot of money if they buy products in bulk whilst the product is on promotion such as offers like 3 bottles of wine for  £10 with a long life. Shock appeal is often used in the hair and beauty industry to advertise their new product on the market. These companies portray how nice a product looks on a model when in fact the products won’t look the same on most consumers. Companies advertise their product as the best on the market, showing how good it looks on a glamorous model used. One thing the company doesn’t advertise, for example when a company is advertising mascara is that the model will be wearing false eyelash inserts thus making the public buy the mascara thinking their natural eyelashes will look as fabulous by using this product. Big brands use celebrities to promote their products which will see an increase in sales through people buying the product following their celebrity idol. This could be seen as unethical as it’s making the public buy a product they don’t necessarily need but think it must be good if a certain celebrity is using the product. L’Oreal uses shock appeal an d celebrity endorsement to maximise their sales. Cheryl Cole a very popular celebrity was used in a television advert and actually appeared on the can of volumising hairspray. AimedShow MoreRelatedThe Ethics Of Persuasive Advertising1278 Words   |  6 PagesEthics of Persuasive Advertising Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is anRead MoreAdvertising Persuasive Paper1661 Words   |  7 PagesThe reality of advertising is right under our noses and in front of our eyes. 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